Topic 2
Company Analysis
From products and business models to growth, quality, debt, valuation, and a research thesis.
14 lessons · 84 minutes
☰ Contents
Lessons in Company Analysis
Open any lesson directly. The order is only a suggested learning path.
Buying a Stock Means Buying a Business
Shift the focus from price to business ownership.
5 minutes
Products, Customers, and Segments
Identify the company's real economic units.
6 minutes
Business Model and Revenue Sources
Understand how activity is converted into revenue.
6 minutes
Competitive Advantages and Durability
Evaluate why customers may not switch easily.
6 minutes
Revenue and Earnings Growth
Interpret growth with the proper context.
6 minutes
Margins and Efficiency
Understand how much remains after each major cost category.
6 minutes
Returns on Capital
Evaluate what the company earns from invested resources.
6 minutes
Debt, Liquidity, and Solvency
Analyze obligations and the company's ability to pay.
6 minutes
Cash Flow and Earnings Quality
Confirm whether accounting profit converts into cash.
6 minutes
Valuation: A Good Company at a Demanding Price
Understand that quality and price are separate questions.
7 minutes
Business Risks
Build a company-specific risk map.
6 minutes
Competitors and Comparison
Avoid analyzing a company in isolation.
6 minutes
How to Interpret Investment DNA
Use the score as a research index.
6 minutes
Building a Research Thesis
Turn data into a testable hypothesis.
6 minutes