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WPP plc

WPPGF • Advertising Agencies
$25.32
▼ -0.58 (-2.24%)
Current price
EarningsLatest report: Dec 31, 2025
BALANCED PROFILENeutralConfidence: 70%

Quantitative profile — not an investment recommendation.

Quantitative profile — not an investment recommendation.Methodology
Analysis thesis: Mixed profile. The company is not automatically unattractive, but valuation, growth, or balance-sheet evidence does not yet justify a stronger signal.
Market Cap
$5.44B
Growth
5.9%
Cash Flow
5/5
Trend
Stable
Evidence
Positive free cash flow · 2.94Consistent free cash flow · 5/5High debt level · 2.69Weak liquidity · 0.89Weak profitability
Financial data as of: Dec 31, 2025, 12:00 AM UTCLast earnings update: Feb 26, 2026, 12:00 AM UTCLast profile update: Aug 7, 2026, 2:01 PM UTC

Company Snapshot

Key valuation, quality, financial strength, momentum and analyst data.

Price$25.32
Change-2.24%
Shares Out215.00M
Market Cap$5.44B
52W Range2.94 - 5.87
Beta0.70
P/E-16.01
P/S0.25
P/B1.36
P/FCF5.44
EV/Sales0.57
EV/EBITDA12.30

Investment DNA

How strong this company looks for long-term investors

56
out of 100
Business Quality
Margins, moat, returns
27/100
Financial Strength
Debt, cash, stability
31/100
Growth Potential
Revenue and expansion
41/100
Price Attractiveness
Cheap or expensive today
89/100
Why this score▼
Positive free cash flow · 2.94Consistent free cash flow · 5/5High debt level · 2.69Weak liquidity · 0.89Weak profitability

Analyst view

Analyst sentiment and price target

WPP
Analyst sentiment
Based on 13 analyst votes · 2026-09-05
58/100
Neutral
Bullish
4
Hold
7
Bearish
2

Company Overview

IPO: 9/25/2012
Industry: Advertising Agencies
P/B i: 1.36
Debt / Equity i: 2.69
Operating Margin: 2.82%
Net Margin: -1.59%
ROE i: -
ROIC: -

Financial Health

Score6 / 20
Debt / Equity: 2.69
Current Ratio: 0.89
Quick Ratio: 0.89
Status: Weak

Warnings

  • High debt level
  • Weak Liquidity

Insider Transactions

Recent executive and insider activity

⚠ 1 high-volume insider sell detected
Rose Cindy H
Transaction: 06/15/2026
SELL
Change
-88,227
Price
Not reported
Filing
06/16/2026
Type
SELL
Rose Cindy H
Transaction: 06/15/2026
SELL
Change
-187,341
Price
Not reported
Filing
06/16/2026
Type
SELL
Agnefjall Hans Peter Henrik
Transaction: 05/21/2026
BUY
Change
+75,000
Price
Not reported
Filing
05/22/2026
Type
BUY