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Baozun Inc.

BZUN • Specialty Retail
$2.87
▲ +0.08 (+2.87%)
Current price
EarningsLatest report: Mar 31, 2026
BALANCED PROFILENeutralConfidence: 70%

Quantitative profile — not an investment recommendation.

Quantitative profile — not an investment recommendation.Methodology
Analysis thesis: Mixed profile. The company is not automatically unattractive, but valuation, growth, or balance-sheet evidence does not yet justify a stronger signal.
Market Cap
$166.76M
Growth
18.2%
Cash Flow
3/5
Trend
Mostly stable
Evidence
Positive revenue growth · 7.1%Positive free cash flow · 4.61Manageable debt level · 0.62Healthy liquidity · 1.87Weak profitability
Financial data as of: Mar 31, 2026, 12:00 AM UTCLast earnings update: May 20, 2026, 12:00 AM UTCLast profile update: Aug 28, 2026, 12:15 PM UTC

Company Snapshot

Key valuation, quality, financial strength, momentum and analyst data.

Price$2.87
Change2.87%
Shares Out58.11M
Market Cap$166.76M
52W Range2.07 - 4.88
Beta0.51
P/E-30.51
P/S0.38
P/B0.25
P/FCF0.00
EV/Sales0.84
EV/EBITDA126.09

Investment DNA

How strong this company looks for long-term investors

62
out of 100
Business Quality
Margins, moat, returns
22/100
Financial Strength
Debt, cash, stability
71/100
Growth Potential
Revenue and expansion
88/100
Price Attractiveness
Cheap or expensive today
76/100
Why this score▼
Positive revenue growth · 7.1%Positive free cash flow · 4.61Manageable debt level · 0.62Healthy liquidity · 1.87Weak profitability

Analyst view

Analyst sentiment and price target

BZUN
Analyst sentiment
Based on 13 analyst votes · 2026-09-05
73/100
Bullish
Bullish
7
Hold
5
Bearish
1
Price Target
2026-08-28
Low
$3.80
Mean
$3.80
Median
$3.80
High
$3.80

Company Overview

IPO: 5/20/2015
Industry: Specialty Retail
P/B i: 0.25
Debt / Equity i: 0.62
Operating Margin: 0.75%
Net Margin: -2.43%
ROE i: -
ROIC: -

Financial Health

Score14 / 20
Debt / Equity: 0.62
Current Ratio: 1.87
Quick Ratio: 1.52
Status: Good

Insider Transactions

Recent executive and insider activity

Ye Changqing
Transaction: 06/30/2026
BUY
Change
+17,269
Price
Not reported
Filing
07/02/2026
Type
BUY
Ye Changqing
Transaction: 06/30/2026
SELL
Change
-51,809
Price
Not reported
Filing
07/02/2026
Type
SELL
Wu Junhua
Transaction: 06/24/2026
BUY
Change
+29,000
Price
$2.85
Filing
06/26/2026
Type
BUY