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Purple Innovation, Inc.

PRPL • Furnishings, Fixtures & Appliances
$3.81
— 0.00 (0.00%)
Current price
EarningsLatest report: Jun 30, 2026
WEAK PROFILEWeakConfidence: 70%

Quantitative profile — not an investment recommendation.

Quantitative profile — not an investment recommendation.Methodology
Analysis thesis: Weak historical ratio profile. The current evidence does not support a favorable risk/reward view.
Market Cap
$16.58M
Growth
14.5%
Cash Flow
0/5
Trend
Negative
Evidence
Healthy liquidity · 1.35Negative growth trendWeak profitability
Financial data as of: Jun 30, 2026, 12:00 AM UTCLast earnings update: Jun 30, 2026, 12:00 AM UTCLast profile update: Aug 13, 2026, 12:23 PM UTC

Company Snapshot

Key valuation, quality, financial strength, momentum and analyst data.

Price$3.81
Change0.00%
Shares Out4.35M
Market Cap$16.58M
Enterprise Value$208.46M
52W Range6.12 - 31.50
Beta1.47
P/E-0.34
P/S0.04
P/B-0.26
P/FCF-1.74
EV/Sales0.46

Investment DNA

How strong this company looks for long-term investors

32
out of 100
Business Quality
Margins, moat, returns
22/100
Financial Strength
Debt, cash, stability
44/100
Growth Potential
Revenue and expansion
20/100
Price Attractiveness
Cheap or expensive today
58/100
Why this score▼
Healthy liquidity · 1.35Negative growth trendWeak profitability

Analyst view

Analyst sentiment and price target

PRPL
Analyst sentiment
Based on 14 analyst votes · 2026-09-05
61/100
Neutral
Bullish
4
Hold
9
Bearish
1
Price Target
2026-08-13
Low
$1.10
Mean
$2.87
Median
$1.50
High
$6.00

Company Overview

IPO: 10/29/2015
Industry: Furnishings, Fixtures & Appliances
P/B i: -0.26
Debt / Equity i: -6.88
Operating Margin: -6.75%
Net Margin: -10.97%
ROE i: -
ROIC: -

Financial Health

Score9 / 20
Debt / Equity: -6.88
Current Ratio: 1.35
Quick Ratio: 0.76
Status: Moderate

Insider Transactions

Recent executive and insider activity

Lucian Robert Gerard
Transaction: 05/04/2026
BUY
Change
+60,000
Price
$0.49
Filing
05/06/2026
Type
BUY
Lucian Robert Gerard
Transaction: 04/27/2026
OTHER
Change
0
Price
Not reported
Filing
05/05/2026
Type
OTHER
DeMartini Robert
Transaction: 03/31/2026
SELL
Change
-80,386
Price
Not reported
Filing
04/02/2026
Type
SELL