Harley-Davidson, Inc.

HOG • Auto - Manufacturers

$28.30

▲ +0.63 (+2.28%)

Current price

EarningsLatest report: Jun 30, 2026

BALANCED PROFILENeutralConfidence: 70%

Quantitative profile — not an investment recommendation.

Quantitative profile — not an investment recommendation.Methodology

Analysis thesis: Mixed profile. The company is not automatically unattractive, but valuation, growth, or balance-sheet evidence does not yet justify a stronger signal.

Market Cap

$3.07B

Growth

6.2%

Cash Flow

5/5

Trend

Stable

Evidence

Positive free cash flow · 3.46Consistent free cash flow · 5/5Reasonable earnings multiple · 7.26Healthy liquidity · 2.1Negative growth trend

Financial data as of: Jun 30, 2026, 12:00 AM UTCLast earnings update: Jun 30, 2026, 12:00 AM UTCLast profile update: Aug 7, 2026, 12:55 PM UTC

Company Snapshot

Key valuation, quality, financial strength, momentum and analyst data.

Price$28.30

Change2.28%

Shares Out108.33M

Market Cap$3.07B

Enterprise Value$3.41B

52W Range17.09 - 31.25

Beta1.27

P/E15.19

P/S0.75

P/B0.99

P/FCF-23.04

EV/Sales0.83

Price$28.30

Change2.28%

Shares Out108.33M

Market Cap$3.07B

Enterprise Value$3.41B

52W Range17.09 - 31.25

Beta1.27

P/E15.19

P/S0.75

P/B0.99

P/FCF-23.04

EV/Sales0.83

EV/EBITDA12.13

EV/FCF-25.64

Earnings Yield6.58%

FCF Yield-4.34%

Dividend Yield2.59%

Gross Margin30.24%

Oper. Margin8.64%

Profit Margin7.57%

Debt/Eq0.97

Current Ratio2.10

Quick Ratio1.83

Revenue 5Y6.23%

Target$27.60

Target Upside-2.47%

Target Median$30.00

Target Range17.00 - 33.00

Volume1.02M

Avg Volume2.90M

EPS Surprise-0.12

Investment DNA

How strong this company looks for long-term investors

out of 100

Business Quality

Margins, moat, returns

44/100

Financial Strength

Debt, cash, stability

87/100

Growth Potential

Revenue and expansion

29/100

Price Attractiveness

Cheap or expensive today

95/100

Why this score▼

Positive free cash flow · 3.46Consistent free cash flow · 5/5Reasonable earnings multiple · 7.26Healthy liquidity · 2.1Negative growth trend

Analyst view

Analyst sentiment and price target

HOG

Analyst sentiment

Based on 36 analyst votes · 2026-09-05

57/100

Neutral

Bullish

Hold

Bearish

Price Target

2026-08-07

Low

$17.00

Mean

$26.29

Median

$26.00

High

$32.00

Company Overview

IPO: 7/8/1986

Industry: Auto - Manufacturers

P/B i: 0.99

Debt / Equity i: 0.97

Operating Margin: 8.64%

Net Margin: 7.57%

ROE i: -

ROIC: -

Financial Health

Score17 / 20

Debt / Equity: 0.97

Current Ratio: 2.10

Quick Ratio: 1.83

Status: Strong

Insider Transactions

Recent executive and insider activity

Root Jonathan R

Transaction: 08/03/2026

SELL

Change

-1,554

Price

$24.88

Filing

08/05/2026

Type

SELL

NOVA DANIEL J

Transaction: 07/31/2026

BUY

Change

+40,000

Price

$24.57

Filing

08/03/2026

Type

BUY

Littleton Gayle

Transaction: 07/24/2026

BUY

Change

+39,232

Price

Not reported

Filing

07/28/2026

Type

BUY

Insider	Type	Change	Price	Transaction	Filing
Root Jonathan R	SELL	-1,554	$24.88	08/03/2026	08/05/2026
NOVA DANIEL J	BUY	+40,000	$24.57	07/31/2026	08/03/2026
Littleton Gayle	BUY	+39,232	Not reported	07/24/2026	07/28/2026
Littleton Gayle	OTHER	0	Not reported	06/29/2026	07/09/2026
Root Jonathan R	SELL	-1,554	$24.44	07/01/2026	07/06/2026
Alstead Troy	BUY	+6,250	Not reported	05/21/2026	05/26/2026
Flees Lori Ann	BUY	+8,621	Not reported	05/21/2026	05/26/2026
Golston Allan C.	BUY	+6,250	Not reported	05/21/2026	05/26/2026
Masood Rafeh	BUY	+11,207	Not reported	05/21/2026	05/26/2026
NOVA DANIEL J	BUY	+6,520	Not reported	05/21/2026	05/26/2026
NOVA DANIEL J	BUY	+4,742	Not reported	05/21/2026	05/26/2026
Reintjes Matthew J	BUY	+2,479	Not reported	05/21/2026	05/26/2026
Reintjes Matthew J	BUY	+6,250	Not reported	05/21/2026	05/26/2026
Sylvester Maryrose	BUY	+6,250	Not reported	05/21/2026	05/26/2026
Root Jonathan R	SELL	-1,554	$24.21	05/19/2026	05/21/2026
Alstead Troy	SELL	-6,015	Not reported	05/14/2026	05/18/2026
Alstead Troy	BUY	+6,015	Not reported	05/14/2026	05/18/2026
FARLEY JR JAMES D	SELL	-6,015	Not reported	05/14/2026	05/18/2026
FARLEY JR JAMES D	BUY	+6,015	Not reported	05/14/2026	05/18/2026
Flees Lori Ann	SELL	-6,015	Not reported	05/14/2026	05/18/2026

About the Company

Harley-Davidson, Inc.

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Source - link

Peers

ANF ASO CARG GTX LCII MHO PII RRR RUSHA VC

Size reflects market cap · color matches the chart line

1Y peer performance

Top performers + selected company

Latest news

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, Sept. 3, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the third quarter of 2026.

PRNewsWire

Zacks Industry Outlook General Motors, PACCAR, Ford and Harley-Davidson

General Motors, PACCAR, Ford and Harley-Davidson have been highlighted in this Industry Outlook article.

Zacks Investment Research

4 Domestic Auto Biggies Poised to Benefit From Industry Resilience

Resilient U.S. auto demand, evolving EV dynamics and new tax benefits are supporting the domestic auto industry. Read on to see why GM, PCAR, F and HOG merit investor attention now.

Zacks Investment Research

Algert Global LLC Reduces Stock Holdings in Harley-Davidson, Inc. $HOG

Algert Global LLC cut its stake in Harley-Davidson, Inc. (NYSE: HOG) by 40.1% in the quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 366,620 shares of the company's stock after selling 245,240 shares during the quarter. Algert Global LLC owned about 0.35% of

Defense World

Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG

Bank of America Corp DE grew its holdings in shares of Harley-Davidson, Inc. (NYSE: HOG) by 456.7% during the first quarter, according to the company in its most recent disclosure with the SEC. The fund owned 1,735,378 shares of the company's stock after buying an additional 1,423,675 shares during the quarter. Bank of

Defense World

Earnings Surprises

Period	Estimate	Actual	Surprise
2026-05-05	0.34	0.22	-0.12
2026-02-10	-0.92	-2.44	-1.52
2025-11-04	1.38	3.1	1.72
2025-07-30	0.99	0.88	-0.11
2025-05-01	0.8	1.07	0.27
2025-02-05	-0.65	-0.93	-0.28
2024-10-24	0.79	0.91	0.12
2024-07-25	1.4	1.63	0.23
2024-04-25	1.51	1.72	0.21
2024-02-08	0.03792	0.18	0.14208
2023-10-26	1.36	1.38	0.02
2023-07-27	1.25	1.22	-0.03